Seemed like the focus on the survey was on producing serial style ebooks.
Sorry but I don't see the point. Sure King did it (once) in paper with the Green Mile
But that is a 1 trick pony, he didn't do it again did he?
For "asking" ebook readers what they think + 10 points.
For focusing on the wrong point (Serially releasing ebook chapters)- 2 points.
For apparently trying to figure a way to get even more money out of consumers - 4 points.
Result 4 out of 10.
Advice, forget the fancy stuff. Build a better ebook with perfect formatting, variety of formats to choose from, from good authors with good story's. Price them reasonably, while watching your overhead and you'll make money.
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