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Old 09-10-2010, 09:04 AM   #12
fjtorres
Grand Sorcerer
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Well, they have to start somewhere.
Might as well start in the market that accounts for 70% of reader sales right now. Time enough to move on to the other emerging markets once they learn how to handle B&M retail practices.
Historically, online vendors have had serious trouble managing B&M retail which is why Amazon has been ramping up their off-line presence so carefully; first a few pilot Target stores, then slowly covering other Target locations, and now adding large specialty chains that work off their own central depots so they can deal with them direct. It keeps the supply chain short and tight.
For other regions they're likely to need either big, efficient retail partners (not named Wal-Mart) or have to deal with importers and distributors. Either way, it'll take time.
Just nowhere near as much time as their competitors would like to see.
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