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Here an example of how commercial people can ruin a good slogan:
We had a campaign to get more people to drink milk.
The old slogan was;
Milk, the white motor.
Short, fast, and sounds good.
But, somebody decided that slogan was outdated (why???) and thought of a new one:
Milk, the greatest discovery of the mouth.
The long and short of it, they scrapped all the new commercials and the slogan is now once again "Milk, the white motor".
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