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GA Russell · 09-02-2009, 05:45 PM

Chuck, my feeling has been that the brand names present the standard. Not the gold standard, but just the standard by which all else is compared. So if a minor company wants to compete, it should be obvious why its product is better than the name brand standard.

Oftentimes it is obvious. Otherwise, no one would buy the off-brand.

I see many markets to be made up of two types of customers - those who are lazy and will make the easy choice, and those who prefer to do their homework and make an intelligent decision. Nowadays in the US, the off-brands appeal to the latter type of customer.

09-02-2009, 05:45 PM	#55
GA Russell Montreal wins Grey Cup! Posts: 7,583 Karma: 31484197 Join Date: Aug 2009 Location: Raleigh, NC Device: Paperwhite, Kindles 10 & 4 and jetBook Lite	Chuck, my feeling has been that the brand names present the standard. Not the gold standard, but just the standard by which all else is compared. So if a minor company wants to compete, it should be obvious why its product is better than the name brand standard. Oftentimes it is obvious. Otherwise, no one would buy the off-brand. I see many markets to be made up of two types of customers - those who are lazy and will make the easy choice, and those who prefer to do their homework and make an intelligent decision. Nowadays in the US, the off-brands appeal to the latter type of customer.