There was always more to Apple than just marketing. They gave the tools that allowed digital imaging to move into commercial photographic studios and other creative industries.
Now it seems they are a toy company to a large extent. Expensive toys.
Recently bought a new phone and just couldn't get my head around the cost of the IPhone. Ended up buying a small, bottom of the range Samsung android device. Never used android so thought it would be a good idea to get up to speed with it. The phone cost less than 20% what the iPhone would have cost me. It took me minutes to figure out. A most pleasant experience.
Watch out Apple
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