I don't really mind it myself. Prices are all over the place on paper books when I shop around for them as well. Especially for hardcover books. I've dealt with that for years so having the same thing for e-books doesn't bother me.
If a book costs more than I want to pay, I skip it and go buy and read one of the other gazillion books I want to read. No different with e-books now than it was with paper books my whole life.
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