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Originally Posted by holymadness
Subscription prices for The Economist and New Scientist are $2.50 per issue where I live, with advertising.
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I'd rather pay less, and ignore the adverts. It isn't like TV or radio, where they present a break to the content which can't be skipped.
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To return to the mobile side of things, New Scientist doesn't offer a native reading application for phones or tablets. The Economist's isn't bad, but hasn't yet been updated for the iPhone 5 (boo).
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Zinio is the answer to both those issues.
The reading app is good on both Apple and Android, and they do regular sales. Currently you can get a 2 year subscription to Newsweek for 36c per issue. (Assuming you trust Newsweek to still be around in 2 years time!)
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Still, if I recall correctly, The Economist is one of(?) the only magazines that is increasing its print revenue despite the upheaval of the publishing industry. That's very impressive, too.
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It offers content and analysis which can't be found for free on the web.
If you are going to charge, you have to offer something worth charging for.