The BPHs are trying all kinds of experiments involving direct to consumer interactions:
Quote:
Big-six publisher Hachette Book Group is making free chapters of upcoming books from bestselling authors like James Patterson and Michael Connelly available through a new Facebook app.
The app, ChapterShare, lets Hachette publishing divisions, authors and retail partners post free chapters of books on their Facebook pages. Readers can preorder the books directly from the page and share links to sample chapters with their Facebook friends.
“Publishers need to become application developers in order to connect writers and readers more closely,” Hachette COO Ken Michaels said.
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I think we can now put to rest the idea that the BPHS "don't get" the Internet. They seem to be doing their darndest :
1. Not to be disintermediated.
2. To disintermediate you know who.
I've argued elsewhere that publishers might go direct to consumers with an app-centered approach. Looks like Hachette is on its way.