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Yes unfortunately it's been keeping me from buying books since I've got my Kobo. Every now and then I take a look at Kobo, check out some books I am interested in, get disgusted with the prices and leave with out purchasing any thing. I was tempted once with a new book that was out in Hardcover. The HC book was I think $23, the epub was I think $15 and then an additional 30% off which brought it down to $9.99 which was still irritating in that it was now the price of a softcover. I was tempted but then they only take credit cards... there went that sale.
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