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Yeah, the multiple apps and whisper sync is a huge plus to the Kindle. It's great to read in multiple places and be able to pick up where you left off.
It has the best selection and prices of the major e-book stores in my experience as well.
I don't see them getting out of the hardware business any time soon. The Kindle is by most reports the best selling e-ink reader, and they're making money off each unit sold. They, again from reports, don't make much money on selling e-books.
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