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One more thought -- as with each new technology, it is the early adopters who bear the expense of proving there is enough of a marketplace for more and more people to make money from. And that means that early adopters, should they wish the technology to stay around and improve, and have more content appear also, need to spend more money than people will eventually need to spend, just to convince the content providers and the technology providers that the marketplace has reached critical mass and isn't just a blip which will be gone in a year.
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