From their blog:
http://blog.shortcovers.com/2009/12/...rnet-archives/
No mention of the new brand/reader (if you're wondering, see
https://www.mobileread.com/forums/showthread.php?t=65142)
B&N and Sony both have some sort of Google Books integration, and now Shortcovers becomes another company that can claim they have 'millions of ebooks'.
Amazon seems quite satisfied with their 360k.