Source: Forbes (by way of
The Wall Street Journal).
Though
Forbes writer Jeff Bercovici singles out the NYTBL because of its arbitrary prestige, he also shows that a presence on virtually all bestseller lists can be bought in the same way:
Quote:
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ResultSource, a San Diego-based marketing consultancy, specializes in getting books onto bestseller lists, according to The Wall Street Journal. For clients willing to pay enough, it will even guarantee a No. 1 spot.
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