The Truth About What Customers Want by Michael R. Solomon is one of those business shorts, courtesy of FT Press.
Currently
free @ B&N and slated to be a
repeat freebie for Kindle.
Description
Customers demystified! How you can move them to buy...buy more...and keep on buying!
The truth about what customers really want, think, and feel
The truth about keeping current customers happy—and loyal
The truth about the newest trends and advances in consumer behavior
Simply the best thinking
THE TRUTH AND NOTHING BUT THE TRUTH
This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers