Quote:
Originally Posted by HansTWN
Since you cannot be persuaded by our arguments: So why don't you just go ahead and open an online store and take advantage of this tremendous business opportunity?
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Unfortunately, as a business school prof, I do not have the financial resources, time, or even energy at my age, to undertake this myself. If I did, I would certainly look at it. The timing could not be much better and the competition more screwed up.
Needless to say, I am strongly encouraging my MBA students to think of this way of doing business as a "strategic blunder" by the publishers and ebook stores, and as an opportunity for newcomers to the business.
There is plenty of material here for a "classic" case to be written. I will try and point one of my PhD students toward writing one.
Take care,
KevinH