Quote:
Originally Posted by charleski
So these people who used to buy paperbacks a year after the original release still bought those paperbacks even though they weren't accompanied by a big marketing campaign? How have things changed?
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What's changed is that out off all the books we tell ourselves we'll get when they come out in paperback, we forget a good deal of them. Or we get them from a friend or the library. More and more libraries have ebooks. The new releases have a waiting list but I'll just put myself on the list at this point. I'll likely get the book before the price drops. We find them used. They could pick up a lot of sales at $10 that they likely would have lost with people waiting for $7. They'd get more money sooner. It maximizes their marketing, too.