Mine did this in the beginning. I thought about returning it too but decided to wait to see if it got better since there was so many who got a bad screen. The first couple of days the flashing was really bad. By the fourth day it was almost normal. I've had my paperwhite for about 3 1/2 months now and since the first time I've only had a problem with the flash 2 or 3 times usually when I add a lot of books. Unlike the first time the flash is back to normal within a few minutes.
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