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Geo restrictions arwe of course a major factor - If the publisher won't allow me to buy it because I live in the "wrong" place then it doesn't matter how many positive factors there are encouraging me to buy!
I'm not surprised that price features so highly - I get a definite ripped-off feeling when I pay even the same as a pbook for electronic content with no physical material cost, no distribution cost and no storage cost, or at least very low such costs.
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