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About the only path I can see out of this for those manufacturers that produce epub readers to form a group to support and develop it, as a counter to Amazon's Kindle.
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Adobe even don't want to invest more on it's Digital Editions, comparing to its PDF products.
B&N seems idiot on software, which ruined its good hardware.
Apple cares more on its apps.
Kobo? or even Microsoft?
It seems the ePub market has been neglected or forgotten.