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Old 11-14-2011, 05:24 PM   #6
Andrew H.
Grand Master of Flowers
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Quote:
Originally Posted by HansTWN View Post
The question is if this approach to selling still works in the post Steve Jobs era. Specs matter for every other product, TVs, cars, PCs, printers, cameras, etc.
No they don't. Not at all. Most people buying cars won't buy the Kia over the Toyota even if the Kia has 170 HP and the Toyota only 160. When buying cars, the vast majority of people are much more interested in the quality of the ride, the car's reputation for reliability, etc. And not specs like acceleration, horsepower, torque. And raw horsepower isn't a very useful spec for most people.
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