http://blogs.forbes.com/velocity/201...-reader-title/
Quote:
“Pricing is one consideration in the dedicated reading device marketplace, but Sony won’t sacrifice the quality and design we’re bringing book lovers to lay claim to the cheapest eReader," said Phil Lubell, Sony Electronics' vice president of digital reading. He added, "Our global customers expect to get the best digital book reading experience and we’re concentrated on delivering that by investing in Sony’s award-winning design and original digital reading enhancements, such as eBook library borrowing and the only full touch-screen on the market.”
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As a Sony customer all I can say is "Hey Sony, pull the other one, it's got brass bells on!"