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With the arrival of the iTunes App Store, some enterprising individuals have started to populated the virtual shop with a bunch of novels from the public domain. All they have to do is "re-box" them, so to speak, before selling through through the Apple online store for 99 cents each. The e-books that you'll find include stuff like Dickens and Tarzan.
The text is said to look pretty crisp and the relatively large display of the iPhone makes for a pleasurable read as well. And you might look a little sexier staring at your iPhone than at your Kindle.
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Some of us need all the help we can get!
JJ