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Old 08-04-2009, 06:10 PM   #1
advocate2
My Kingdom for Karma
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Join Date: Jul 2009
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WSJ-New Sony Reader and Cheaper Ebook Prices!!

TECHNOLOGYAUGUST 4, 2009, 6:01 P.M. ET.Sony to Introduce New E-Readers, Cut Pricing By GEOFFREY A. FOWLER
Sony Corp. plans to announce on Wednesday two new e-reader devices priced at $199 and $299, a person briefed on the matter said, a move to compete in the lower end of a burgeoning market increasingly dominated by e-book rival Amazon.com Inc.

Associated Press A Sony Reader Touch Edition
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Sony will also cut the prices on best-selling e-book titles in its online store to $9.99 from $11.99, this person said, which matches the discount price offered by Barnes & Noble Co.'s Fictionwise and Amazon for users of its Kindle e-book reader, this person said.

Sony's new Readers, called the PRS-300 and PRS-600, are expected to go on sale later in August at a variety of U.S. retailers, including Best Buy and Wal-Mart Stores.

A Sony spokesman didn't immediately return calls. Some details of the new products leaked on the Web site Sony Insider last week. Sony also stopped selling its top-of-the-line PRS-700 Reader at its Sony Style online store last week.

While Amazon's latest model, the Kindle DX, features a larger 9.7-inch screen tailored for standard letter-sized business documents and textbooks, Sony's new PRS-300 model will feature a smaller, 5-inch screen. The device, which will be marketed as the "Pocket Edition," will also feature a lightweight design.

The PRS-600, which will be marketed as the "Touch Edition" will feature a 6-inch touch screen, a feature not available on Amazon's Kindle.

Sony's new devices do not have wireless capabilities. Some in the industry had been expecting Sony to launch an e-reader that featured some kind of wireless functionality, to enable it to compete with Amazon's Kindle and the forthcoming Plastic Logic reader. Both of those devices come with wireless service to download books and other content onto their devices without plugging them into a computer.
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