There's no contradiction. "[...] without the publisher’s prior consent [...]".
Clearly, by enabling Amazon's lending feature, the publisher has given consent.
And the bit you've highlighted in red only concerns the cover image "[...] in any form of binding or cover other than that in which it is published [...]".
The bit concerning not copying the book is the preceding paragraph, but that also is "[...] without the prior permission of the publishers"
HTH
Last edited by pdurrant; 08-10-2013 at 08:27 AM.
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