I'm one of those "outside-the-US" cases. I'm glad that it's bringing some competition to the large reader market. I hope it's going to be successful so that more constructors will follow with more reasonable prices. We already have two Sony PRS 505 at home... I was planning to offer one to my brother soon but I'll probably wait a bit more.
I can always offer him my old one if I can get myself a new larger reader.