I think it was Sony that tried to do this with their music CDs in the late 90's, early 2000's. Buy a CD, put it in your CD player, it played like a CD. Put it in your computer and it became a full multimedia experience. Sometimes. When it didn't completely crash.
This has got to be one of the worst ideas ever. I'd rather publishers spend more time and money in getting a decent quality ebook on the market at reasonable price than all this other garbage.
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