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Originally Posted by orange!
This confuses me because I thought authors couldn't self-publish their books until the rights to the book reverted to the author from the original publisher. My understanding is apparently flawed.
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Could this be a case of having different publishers in different regions?
I can see a possibility where in one region (e.g. UK/NZ/Australia market) the publisher has the (global but not exclusive) ebook rights, while in another region (US/Canada market, for example) the rights have reverted to the author (or the publisher for that area never had the ebook rights to begin with).
I don't quite know how common it is for readers in specific English-language markets, but I know European readers in many cases - officially and legally - can see and buy both the US-published and the UK-published ebooks for books where both the US and UK publisher apparently have global ebook rights.
Same book, different publishers, different editions, different prices. And I could easily see a similar scenario here, just with the author self-publishing the ebook instead of having a different publisher for it in one of the markets.