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Slippery again
Yep, and what about transport/delivery/postage costs? It is a sizable part of whole (for some products - which are heavy while relatively cheap, hmm what example I could think of... - it can be as high as 30%) which also can be saved (OK, seriously diminished) with electronic distribution.
"the editing, the copyediting, the proofreading, the cover and interior design, the illustrations" - these are one-time costs, while paper/printing/transport is multiplying with every copy of the book. So no one is (or should be) fooled by such whinings.
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