Thread: iPad Launch
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Old 05-09-2010, 05:22 AM   #15
petermillard
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Posts: 496
Karma: 2384998
Join Date: Aug 2007
Location: London, UK
Device: iPad, iPhone, K3 & Amazon - between them they cover my needs.
EU iPad prices are broadly in line with other Apple products, when you factor in the VAT. Prices quoted in the US don't include VAT/sales tax, in the EU they do. In the US a 32Gb iPad is half the price of an entry-level MacBook Pro - $499 vs $999. Here in the UK, and including VAT, prices for those products are £499 and £999.

Take off the VAT and converting £UK for $US, UK prices for the 16 & 64Gb iPads are a little under 8% higher than those in the US, the 32Gb 4% higher. Steve Jobs has said that the 'cost of doing business' in the EU results in costs about 7% higher than those in the US, and these prices bear that out - whether you believe him or not.

Whether that 4-8% increase counts as 'outrageous' is, of course, entirely up to you - especially when some of the 'increase' in prices is simply to hit a convenient sticker-price e.g. the direct $US to £UK + VAT conversion for a 16Gb iPad is $416; yes, it would have been nice if this had translated to a £399 price-point, but it really shouldn't comes as any surprise that it translates to £429.

HTH, Pete

Last edited by petermillard; 05-09-2010 at 07:09 AM. Reason: clarity - and spelling
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