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My point is that they will have set their european prices at a level they are happy with and know that their profits will vary along with the exchange rate, at this point it is lower than usual so their profits are lower, but they don't get as many complaints about ripping off european consumers like they do when they do a 1:1 conversion when the actual exchange rate is 1.5:1 which seems like a useful thing at launch when they are getting more press attention.
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