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Locke's quality aside, what he did is no different than what goes on in major publishing circles, or for that matter, all professional advertising. I'm not going to condemn him for that... in fact, I'm this close to congratulating him for finding the way to get independent authors noticed in this damned-if-we-do, damned-if-we-don't market.
He paid for it.
What a radical concept.
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