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Sounds sort of like ATVFlash for the apple TV. An addin that you install which extends Apple TV... lets you install other add-ins via the installer that it creates.
That said... what I would rather see 2010 bring is the realization that DRM is lame and useless at protecting Authors rights... everyone admits that it is vendor lock in and ALL vendors drop DRM.
After that they should decide that ePub should be the one format to rule them all and work to create the best open source ePub viewer that they all collaborate on common parts and then can customize as needed for their devices.
BOb
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