Quote:
Originally Posted by fbrII
It seems to be there is a deliberate strategy with all the major e-book, tablet manufacturers.
Hold a press conference/party and annouce a new product that won't be available for a month or six weeks and then right after the initial release annouce your out of stock and expect anywhere from a two to six week delay for new products to hit the shelves. This scenario has been repeated again and again.
My guess the "we ran out of stock" is to build a "wow, it must be good, if they already sold out" story or they simply want to see the market reaction before committing to larger production runs.
|
That's certainly the case for Amazon, but given that Kobo has launched the Glo in at least three to four countries (and not just small ones), I don't think it's a supply issue at this time. Or at least, that's not how they're playing it. But without Borders, and with the IBA deal not kicking in until 2014, it'll be hard to push units when BB and others don't want to take valuable shelf space away from phones and tablets to sell a device they can't upsell anything except a Product Protection Plan for $20 on.