Thread: Classic A huge mistake on BN's part
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Old 10-25-2009, 04:11 PM   #20
phenomshel
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Posts: 4,793
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Join Date: Jan 2009
Location: The Frozen North (aka Illinois, USA)
Device: iPad, STB Kindle Oasis
As much as I like B&N; and I really do....the biggest mistake I'm seeing is not giving the people administering their ebook help boards the information they need to be able to do the job correctly. These poor people have no clue about the questions being asked, most of the time, so they're just parroting the FAQ page. If you're going to announce a new device, don't do it til you have enough of said devices to hand out to your help people so they know how to answer the inevitable questions about it. I feel so sorry for those folks, they're running blind, and pissing people off as a result.
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