80 % of the e-book market isn't right for the world market.
In Germany the kindle has not that big market (IMHO because of the missing German books) but there are a lot of independent publishers like Addison-Wesley, O'Reilly, ... publishing e-books.
Percentage may depend what you see as 'the' e-book market. By downloads the biggest e-book 'seller' may be Google books with its free bookss
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