Looks like one needs to also look at the EULA from the tool. From the Register
http://www.theregister.co.uk/2012/01/20/apple_ibooks/
Quote:
The End User Licence Agreement, to which users consent by using the software, requires the output of iBooks Author be distributed only through Apple's retail operation - with Cupertino getting its customary 30 per cent cut - to ensure that only Apple students get the benefit of Apple's largess.
The restriction is displayed when users run iBook Author, but only at the end of the e-book design process. At which point one might be prompted to go back and read the EULA - which wasn't displayed during the installation of the program:
If you charge a fee for any book or other work you generate using this software ... you may only sell or distribute such Work through Apple (e.g., through the iBookstore) and such distribution will be subject to a separate agreement with Apple.
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