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I don't think it will happen soon. I think Amazon will need to establish a little more dominance in the e-book market before it's comfortable doing that. Don't forget that shipping on demand from its own buildings is a huge advantage with cost for Amazon. Having to distribute to other stores would probably increase the cost of the Kindle, thus making it less appealing. There would also be sales tax to contend with in traditional book and electronics stores. The Kindle is costly simply by allowing people to use its wireless for free and (probably) taking a loss on most new and best selling books by selling them for only $9.99. Shipping them to stores across the country and the addition of sales tax would not help the cost. So the question is if allowing customers to use the device in stores would increase appeal in the device enough to make the increased price a non-factor.
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