Amazon should rise above Apple and get a sense of humour.
Are the kind of people who read books likely to get a kick out of being able to
? Those in the market for a tech device, sure.
Maybe Sony should try an ad with three gardeners:
'The walls of my orchard have stronger cement than yours.'
'The walls of my match-wood garden are much higher than yours.'
'My garden doesn't have any walls, so I grow whatever I like.'