From the looks of the math, I think they're giving you 31% off the original "list" price, rather than from whatever other "regular" discount might already be in place. I think I read they auto-discount their e-books by 10% off the paper price to start with?
If you're not averse to secure PDB format, you can get a huge chunk of Harlequins for 50% off with the Fictionwise coupon this weekend. But that would probably be very inconvenient for most people to use.
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