Agreed it's not much to look at. I've been keeping an eye on
http://ebooks.connect.com/ - aka the URL which will be the home of the new Sony Reader (PRS-500). Normally you'd get either a 404 or a time-out error. Occasionally, if your lucky, you might get a glimpse of what the e-book connect interface will look like (complete with a Da Vinci Code book cover). Today you see what's in the screen capture to the left. As I said not much to look at, however it's nice to see something going on there an maybe we'll see something by way of an official site very soon.