Quote:
Originally Posted by wallcraft
As others have said ~10% of the US market for a new ebook store is very good. This may already be comparable with the Sony Store's sales. Also, much of this is presumably from new ebook customers - since Amazon and B&N have iPad apps. So the iPad is likely accelerating ebook adoption.
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The percentage is way too misleading to have any meaning. What will really indicate the Apple bookstore's success or failure is the percentage 6 months to 1 year from now. I do not think it unusual for iPad buyers (or buyers of any other new device) to buy a book or two from the vendor's bookstore to give the reading function a try. I remember when I received my Sony as a holiday gift I immediately bought a couple of books at the Sony bookstore -- largely because I didn't know any better.
But then I stopped and only recently started buying at the Sony bookstore again -- and only because I had bought the Sony bookstore gift cards at Target when Target was selling them at a 40% discount.
The key to success isn't the intial surge; it is the repeat business, which is why Amazon remains dominant.