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The 3.0 specs will allow for audio and video embedding but it seems it's just targeting Tablest with this. And to be honest, when ebooks start looking and acting like regular websites... well.
Anyway the first public draft of ePUB 3.0 is presented, and noo, they chose a closed video codec support for this open format. (H.264). That's a real shame as now only publishers who pay a fee will be able to use video it seems.
Oh well, for now adding video might be a bad thing unless you want your content exclusive be targeting iPAD and similar devices and not the REAL eReading devices...
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