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It's a smart move. Give away the first book & hopefully some folks will like it enough to buy the other seven in the series. Something Baen's been doing for years of course. It's a good way for publishers to pick up readers for long series. Kinda the same as when they sell the first paperback in a series for $3.99 to get folks to try it.
To bad Tor didn't figure it out with the freebies they're doing. I've talked to folks that were ready to buy the next book(s) in those series only to find out they aren't available (not legally anyway).
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