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Old 02-01-2010, 01:55 PM   #14
wallcraft
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Join Date: Mar 2006
Location: Mississippi, USA
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Quote:
Originally Posted by mcl View Post
Right now, that price reduction is nothing but a blurb in a press release.
What is driving the calendar for the new pricing is the Apple iBookstore. It will only have ebooks with the new pricing model. So if an existing ebook lists for $30 it won't be in the Apple store.

This entire ebook pricing scheme is from Apple. Macmillan has never had a clue about ebooks, but Apple hit them with a clue stick and they were so scared of Amazon that the Apple alternative looked good.
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