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I really think you're asking too much. TCV put it well.
I agree with your point, in general.... but that's also "how it is." You don't have to pay to be in the Rewards program, it's free. But there are other companies involved in this business, and just having Borders involved doesn't mean their discounts mean anything or that you should even, really, expect it.
When you're getting discounts, etc, for free.... I think the "gift horse in the mouth" adage is appropriate. If you bought a Sony Reader and were thinking you'd get a discount then you didn't read the print on every single coupon Rewards offers that says, clearly, that these do not apply to electronic devices. Either way, it may be a point of contention but I was getting these emails from you I'd be dismissive, too.
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