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This is lame. I'd expect more from Google. Page turning animation? Seriously? I don't think they understand what a digital reading experience should be. Even the 'bookshelf analogy' UI is anachronistic as well.
Digital books are not about recreating the physical book - they are about marrying the words from a book with the convenience and flexibility of a digital format.
Turning a page and storing a book on a shelf are not FEATURES of books, they are limitations of a physical format. Will Google next be inventing some technology to make our reading devices smell of paper and ink?
And they also seem to love PDF. PDF is a format designed to replicate a physical page (with set layout, fonts, etc.). This is not appropriate for electronic reading in most cases.
And does anyone read actual magazines in digital format? With content that is already a few weeks out of date before it gets printed? Why not just browse to a website with up-to-the-second information that will generally format to the screen you're reading it on?
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