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Originally Posted by William Moates
Okay, Mac users are less than 5% of the personal computer market, so I'll concede your point there. However, the proportion varies from market to market--if you surveyed advertising agencies about their computer choice, it won't be 5% Mac, but higher. Apple markets themselves as the computer for creative people, and if Apple's demographic does skew that way, then potential market may be higher than 5%. Until Amazon or Border's or BN do a comprehensive survey of their customers to see which OS is on their PC, we won't know definitively.
Another way to look at it is to start with this question: How many units you want to sell? 10,000? 100,000? A million? As that number gets larger, the number potential users who own a Mac gets larger, and thus the number of customers you're turning away gets larger. Palm PDAs come with a Mac version of their connection software, so why shouldn't the Reader? In the end, it all boils down to how Sony wants to market it.
The Mac hardware can, but then you have to 1) dish out $200 for Windows XP, then 2) partition your hard drive and install Windows on it. The average consumer is not willing to jump through those hoops to use the Sony Reader.
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And to that ad 60 dollars for a program to run them both at the same time... Else you reboot to switch...