Quote:
Originally Posted by rixte
I admit, I'm very surprised that the #1 target market are people that already have a Kindle - I can't imagine the changes that would make me want to upgrade within the space of a year. I know the first adopters have had theirs for about 15 months or so, but that still seems really fast.
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At first I agreed with you, but then I remembered that most of us here at MobileRead are not mainstream customers. We bought an ebook reader because we like to read, not becuase it's the latest gadget.
The people who bought it not becuase they need it but because they want for one reason or another, those are the people who will rush out and order the new Kindle.