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When kindle doesn't support epub, this is purely a political decision for them. It's not like it is challenging or difficult to implement.
They manipulate the market this way, stirring people into their own store with their own ebook format only. Lack of Android also serves to disallow customers to install any side apps. Amazon products are designed to take away the consumer freedom. Why buy them?
The best feature of nook over kindle is the ability to install apps. The ability to root and install the better firmware. More freedom is better for the savvy consumer.
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