I'm in the UK and have the Sony software set for the US. I use gift cards purchased by other Mobileread members, to whom I send the money via Paypal (eg Disney_Mommy). They send me the card number which I then just enter into my Sony account. The credit shows up immediately and doesn't seem to expire until I spend it!
I've also managed to register on Barnes & Noble and can get their freebies, but have never tried to buy from them - I would imagine my credit card would be no good there.
Have you tried any of the UK stores? WH Smith and Waterstones may work for you - I'm pretty sure some of the MR members in Australia and NZ manage to buy from them.
Good luck!
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